In the advert, McCord plays Tom, a happy go-lucky PlayOJO regular who walks around town with a larger than life thumbs-up to represent the fantastic feeling he gets when he’s treated fairly at PlayOJO.
As he walks down the street, Tom meets a cast of colourful characters that also play slot games at PlayOJO and acknowledges each with his giant thumbs up.
The advert launched on 17th May as part of a £10M media campaign across the UK on key terrestrial and digital TV channels, radio and online.
The casino campaign will be supported with a range of social media activity to further its reach and drive engagement to an even wider audience.
Peter Bennett, Head of Brand Marketing at PlayOJO, said: “Our latest integrated campaign reinforces our core brand proposition that PlayOJO is the fair online casino with no wagering requirements, where bonuses are paid in cash with no restrictions and by giving money back, we give players control of their money.
“We have pulled out all the stops with this campaign, bringing on board a highly successful director and established actor to really bring our messaging to life, creating a style of advertising that sets us apart from our competitors in a way that we hope will appeal to players across the UK.
“We are backing this campaign with significant media spend in order to continue to build our brand recognition to help achieve our ambition to become the UKs most recognised online casino brand by 2021.”